About
Meet Your Instructor: Alex Flitton
Through a blend of creativity and meticulous analysis, I’ve crafted strategies that consistently optimize user journeys, enhance customer experiences, and boost conversion rates. Now, I’m excited to share my knowledge through my comprehensive CRO course.
A Career Built on Curiosity and Data
In 2023, my CRO team and I discovered nearly $200,000 in estimated incremental revenue in just 5 months, using the exact same tactics and methodologies I discuss here on this site and in my course.
But how did I get here?
My journey in CRO began when I realized how much potential a website has to influence user behavior.
I’ve always had a knack for problem-solving and analysis, but I also found a love for creativity and storytelling. This unique combination allows me to look at data from a fresh perspective—every metric tells a story, and every conversion is a user trusting your message.
In my eight-plus years working with A/B testing, SEO, and UX/UI, I’ve developed a scientific approach to marketing. My experience with tools like HubSpot Suite, Moz, Ahrefs, and Google Optimize has helped businesses refine their websites through consistent testing and improvement.
My Personal Strengths: Creativity Meets Analysis
What sets me apart is my ability to connect creativity and data. I’ve always believed that marketing isn’t just about selling—it’s about storytelling. Crafting compelling narratives that speak to customers’ needs, combined with data-backed strategies, allows me to create high-impact solutions.
Strategic Thinking
I’ve built frameworks that help businesses prioritize testing based on potential impact and ease of implementation.
Problem Solving
Through my background in UX/UI, I’ve learned how to tackle usability issues and refine the customer journey.
Leadership
I’ve led teams in content marketing, web design, and SEO optimization projects, ensuring that all efforts work toward a common goal.
Why CRO is Essential for Every Business
The digital world evolves fast. What worked last month may not work today. My CRO course is designed to help businesses navigate this ever-changing landscape by creating effective, data-driven strategies. CRO is not just about making tweaks—it’s about understanding your customers, analyzing their behavior, and continuously refining the experience to meet their needs.
With a BA in Communication with a focus on Public Relations and Advertising, I know how to blend creative messaging with analytical rigor. Every test I run is driven by a deep understanding of the customer journey, informed by qualitative and quantitative research, and executed with precision.
What You’ll Learn in My CRO Course
If you’re ready to take your website to the next level, my CRO course is packed with actionable strategies to help you increase conversions and improve the overall customer experience. From beginner principles to advanced techniques, I cover everything you need to build a robust optimization strategy.
Key Modules Include:
- How to define your ideal customer and craft a compelling value proposition.
- The science of A/B testing and how to use data to make informed decisions.
- Optimizing user experiences across desktop and mobile.
- Personalization techniques that turn visitors into repeat buyers.
Get notified when the course goes live
Let’s Work Together
Whether you’re a small business owner, a marketer, or a UX designer, I’m here to help you harness the power of CRO. Let’s work together to improve your site’s performance, engage your customers, and ultimately grow your business.
Learn More About CRO
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