Conversion Rate Optimization Course
Curriculum Outline
Module 1
Introduction to Conversion Rate Optimization
Module 2
Inbound Marketing Principles
Module 3
A/B Testing and Statistical Analysis
Module 4
UX/UI Design Best Practices
Module 5
Ethical Considerations in Online Marketing
Module 6
Privacy and Legal Considerations
Module 7
Prioritizing CRO Tests and Workflows
Module 8
Analytics and Continuous Optimization
Final Project
CRO Strategy Development
Curriculum Outline
Module 1
Introduction to Conversion Rate Optimization
Module 2
Inbound Marketing Principles
Module 3
A/B Testing and Statistical Analysis
Module 4
UX/UI Design Best Practices
Module 5
Ethical Considerations in Online Marketing
Module 6
Privacy and Legal Considerations
Module 7
Prioritizing CRO Tests and Workflows
Module 8
Analytics and Continuous Optimization
Final Project
CRO Strategy Development
Solving CRO Problems for
Marketers
Overcome Low Conversion Rates
Marketing managers often face the challenge of high traffic but low conversions. This course provides a step-by-step framework to pinpoint drop-offs and identify barriers to conversion. You’ll learn practical techniques like A/B testing, landing page optimization, and behavior analysis to turn visitors into paying customers.
Transform Intuition into Data-Driven Decisions
Relying on intuition can lead to wasted resources and inconsistent results. This course equips you to make data-driven decisions by teaching how to track, analyze, and refine user behaviors. Using the C-T-E-R framework, you’ll continuously optimize your site and maximize your conversion potential.
Demystify CRO Tools and Tactics
Marketing managers often struggle to choose the right CRO tools and apply them effectively. This course makes the CRO process easier by walking you through the most impactful tools like A/B testing platforms and heatmaps. You’ll confidently use these tools to improve performance and elevate your marketing strategy.
Optimize User Experiences (UX)
Poor UX can silently drive users away before they convert. This course simplifies UX optimization by breaking down complex tasks into actionable steps that improve user flow and reduce friction. You’ll enhance forms, refine checkout processes, and create a seamless journey that boosts engagement.
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