CRO Coach

Welcome! I’m Alex Flitton, your conversion rate optimization (CRO) expert. Meet with me once per week to help guide your CRO efforts. Learn how to attribute dollar amounts to your tests, and learn how to test more effectively.

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A Career Built on Curiosity and Data

In 2023, my CRO team and I discovered nearly $200,000 in estimated incremental revenue in just 5 months, using the exact same tactics and methodologies I discuss here on this site and in my course. But how did I get here? My journey in CRO began when I realized how much potential a website has to influence user behavior.

I’ve always had a knack for problem-solving and analysis, but I also found a love for creativity and storytelling. This unique combination allows me to look at data from a fresh perspective—every metric tells a story, and every conversion is a user trusting your message.

In my eight-plus years working with A/B testing, SEO, and UX/UI, I’ve developed a scientific approach to marketing. My experience with tools like HubSpot Suite, Moz, Ahrefs, and Google Optimize has helped businesses refine their websites through consistent testing and improvement.

My Personal Strengths: Creativity Meets Analysis

What sets me apart is my ability to connect creativity and data. I’ve always believed that marketing isn’t just about selling—it’s about storytelling. Crafting compelling narratives that speak to customers’ needs, combined with data-backed strategies, allows me to create high-impact solutions.

Strategic Thinking

I’ve built frameworks that help businesses prioritize testing based on potential impact and ease of implementation.

Problem Solving

Through my background in UX/UI, I’ve learned how to tackle usability issues and refine the customer journey.

Leadership

I’ve led teams in content marketing, web design, and SEO optimization projects, ensuring that all efforts work toward a common goal.

Click Here to Read About My Leadership Philosophies, Refined By CRO

Contact Me

The quickest and easiest way to get in contact with me is through LinkedIn. Find my account by clicking the link below.

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