Conversion Rate Science^©

Ready to take your marketing tactics to the next level?

Business owners and marketing professionals alike can find in-depth resources to help guide your journey with Conversion Rate Optimization (CRO).

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Learn About My CRO Coaching Model

Your Instructor: Alex Flitton

Why Does CRO Matter?

At its core, CRO focuses on solving one major problem: converting traffic into actionable results. For businesses, this could mean transforming casual browsers into paying customers, leads, or subscribers.

Conversion Rate Optimization is not just a tool for increasing website sales—it’s a comprehensive strategy for improving user experience, maximizing marketing ROI, and sustaining long-term growth.

The Story of Booking.com

One of the best examples of a company mastering CRO is Booking.com. They run over 25,000 tests per year to optimize every part of their user experience—from pricing displays to urgency messaging. By fostering a culture of constant experimentation, Booking.com continuously boosts conversions, securing its spot as a top travel site without increasing ad spend. Want to learn how they do it and how CRO can transform your business?

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Core CRO Competencies

Learn More About CRO

How Should I Proritize My AB Test Ideas?

Dec 23, 2024 | CRO, Research Methods

Conversion Rate Optimization (CRO) is a game of strategy. With countless opportunities to test and improve your website or campaign, prioritizing...

How to Calculate Incremental Revenue from an A/B Test: A Comprehensive Guide

Nov 5, 2024 | Analytics, Case Studies, Research Methods, User Behaviors

Calculating estimated incremental revenue from an A/B test is crucial for understanding the financial impact of website changes. This comprehensive guide walks through each step—from selecting relevant metrics to calculating statistical significance and differentiating causation from correlation. Follow along with a real-world example comparing a multi-stage intake form to a single-stage form, as we demonstrate how A/B testing insights can lead to data-driven decisions and increased revenue.

Master the Customer Journey Map: Your Path to Better Conversions

Oct 29, 2024 | Analytics, Customer Intelligence, Inbound Marketing, Lead Generation, User Behaviors, UX/UI

Have you ever tried to take a trip without a map? For your customers, navigating your website without a clear journey can feel just as confusing. A customer journey map provides a visual guide to each step users take on your site, revealing insights into their needs, frustrations, and motivations. In this guide, learn how to create and optimize customer journey maps to increase engagement, uncover conversion opportunities, and make each interaction a seamless experience.

Conversion Rate Science©